Vendor Biography

Luxury handmade accessories crafted from the finest silks, wool and cashmere.

AMA PURE HEART

The pursuit of quality is at the heart of Ama Pure. And that always starts with raw materials, specifically their provenance, and rarity. Over the years, the company developed an even greater knowledge and savoir-faire of how to work with silk, pure wool, linen, and cashmere, so revered for its soft and luxurious fibres. In the hands of expert hands, which pride themselves in retracing and following in the tradition of Italy’s best craftsmen, the line of products Ama Pure brings to market is exceptional.

A FAMILY HISTORY

Founded by Luciana Fazio, Ama Pure began producing scarves and home textiles for well known international fashion brands in 2010. After a long career as a Product Manager in the retail sector, Luciana Fazio knew that the provenance of textiles and yarns was often not as pure as the label suggested. It was this impetus that drove her to launch Ama Pure.