Vendor Biography

TIMELESS | ICONIC | GLAMOROUS

Mona Fares – About

The brand “Mona Fares” focuses on creating artistic, versatile and signature ensembles that are both fashion and conceptual art which lasts a lifetime. The brand is an evolution of designer Mona Fares’ first fashion label NEON EDGE by Mona Fares launched in 2009. Mona Fares continues the vision of NEON EDGE to create wearable art but with a renewed focus on a circular fashion concept and the longevity and versatility of each design.

Mona Fares creates made-to-order pieces to ensure there is no overproduction and less waste. These lovingly crafted artisanal pieces are designed to transition from day to night in all seasons and settings, inspiring women to feel beautiful, confident, and glamorous.

VISION & MISSION & PURPOSE

VISION

Creating a story about a circular future together with our customers.

MISSION

To succeed on our journey towards sustainability by slowing down the production, focusing on a long-lasting quality of our products, maintaining focus on customer satisfaction and raising awareness about circularity among our customers, challenge and encourage them to be a part of the greater good.

PURPOSE

To enable our customers to define themselves, affirm their identity, and get satisfaction via a luxurious product design experience while naturally  contributing to a sustainable future through the implementation of the circular fashion system

ABOUT THE DESIGNER

Born in 1985, Mona Fares, the founder of the brand “Mona Fares”, studied with some of the Emirates’ most respected artists and designers completing a B.A. in Art & Design in 2007. Extensive participation in European exhibitions, exchanges, courses and residences, has further developed her prestigious training and in 2011 Mona Fares was awarded a German Fashion Scholarship from the Goethe Institute. Mona has been chosen to be a part of various residency and incubator programs during her career as well as conducting painting workshops for children and adults. With a loyal client list and patronage from celebrities, royalty and the media, Mona Fares has established her fashion label Neon Edge in 2009 and is a rising label in the competitive women’s fashion market of the GCC and MENA region.

CATEGORIES

BEST SELLERS
SUMMER VIBES
LACEY COVER UPS
BLAZERS & JACKETS
DRESSES
CAPES & KIMONOS
ARABIAN TWIST
TWIN-SETS
SKIRTS
TOPS
LEGGINGS

COLLECTIONS

FRIENDSHIP COLLECTION
THE DIVINE COLLECTION

TESTIMONIALS

“I can see and feel everything in ‘Mona fares’ designs. How I present myself in her unique styles is nothing short of glamour both in design and attitude.

Let’s face it, you know a bold statement piece when you see it.”

-Elley

“Your clothes make people feel happy when they put them on. A combination of happy, pretty, unique, empowered, middle eastern and elegant all at once. That’s how I feel.”

– Randa

“I love her designs and her work to the point that I have customized more than five dresses, as they are all timeless dresses which are classic with an inspirational story. You can mix and match all the pieces from her collections together and create your own signature style. I strongly suggest that you try out her iconic and glamorous pieces”

-Rafif

“I have ordered quite a few items from the ‘Mona Fares’ brand and have always been very happy with the quality of the fabrics used and how meticulous and precise the details were. In fact, all of the pieces that I had purchased were super soft, generous in sizing without compromising on style, they are reasonably priced and are so cosy and versatile. I could actually wear them in so many different ways and occasions; from a casual lunch outing at the beach to even a fancy event or dinner. All of the dresses, kimonos, panchos, tops and skirts were so colorful, edgy, eyecatching, iconic and of course added a strong statement to my overall look. They really never failed to make me shine in the crowd.”

I can’t wait to add some more pieces to my Mona Fares closet ❤ !

– Zineb

“I first discovered the brand “Mona Fares” in Dubai at a fashion event and instantly fell in love with the colourful designs. That’s when I purchased my first kimono/dress, the silk fabric that is used gave me a chic, trendy and elegant feeling. I admire the combination of quality fabrics and colours used, they always make me want to add one of the pieces to complete my look.”

-Soumaya