France

Elmira Medins

Fashion Is Not About Dressing, It's a State of Mind

Elmira Medins is a fashion designer of Tatar nationality, born in Ukraine into a family of architects. At 15 she went to Kiev to study design, starting with shoes and moving on to fashion, sewing and accessories. In 2010 she opened her first workshop, with three collaborators, and later trained in shoe manufacturing workshops in Italy.

In 2013 she set up a company in Spain to sell her clothes and shoes through a shop in Ibiza, and created the EM logo that marks her pieces. In 2014 she designed the Eterry shoe, built on a cut she calls the Pyramid cut, whose manufacturing and design technique she patented. In 2015 she opened her showroom in Paris.

The house makes ready-to-wear, couture dresses, shoes, bags, leather goods and accessories. Elmira sketches and colours each design before the workshop teams for sewing, shoes and bags make it, and the Paris showroom takes made-to-measure orders by appointment.

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