The Chanel FW21 collection is a small but intense one. In this line, Chanel dances to the rhythm of punk and revisits its heritage in a fresh and exciting way.

The confinement of lockdown has helped Virginie ViardChanel’s creative director – show herself with greater certainty and has allowed her designs to have a more direct dialogue.

Virginie has been conducting the great Chanel Orchestra for a year and a half now. 

But the jump of moving from the background to taking over the creative direction has been difficult. 

It takes a lot of poise to endure the unbearable expectations required of someone who has to continue the work of the genius that was Karl Lagerfeld.

What I really liked is the concept that sparked the collection:

“I was thinking of a punk princess leaving Le Palace at dawn.”


And, contrary to what it may seem, the Virginie punk princess is a worthy heir to the Gabrielle Chanel and Karl Lagerfeld heritage.

Heritage And Opulence Born From Confinement

The pandemic has fueled Virginie’s creative method.

It is as if from her confinement she has felt that need to step onto the street again without going unnoticed.

The princess escapes from her palace, but she doesn’t do it in a stealthy way. She wants to be seen, heard and admired. A desire to show her freedom and personality.

An opulence that feeds on Chanel’s archive and creative memory.

High jewelry, tweeds embellished with sequins, rhinestones, stones and beads.

“For this collection, I have worked in the opposite direction. So, I have moved from simplicity to something much more complex and sophisticated. ”


And that is something that has been reflected in the attitude of the models during the presentation: strength, personality and the will to live… and live boldly. With purpose.


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