Vault, Gucci’s trailblazing concept store, introduces its latest high summer collection, Vault Summer.
This exciting collection showcases a diverse range of styles and designs, crafted by both up-and-coming brands and esteemed fashion houses with rich histories. This collection is a display of creativity that encapsulates ready-to-wear fashion, jewellery, footwear, and accessories. These pieces are perfect for every occasion – be it an easygoing seaside holiday, an outdoor escapade, or the season’s most awaited formal gatherings. The limited-edition Vault Summer collections, designed solely for Vault, will be available exclusively online on gucci.com starting from 22 May 2023.
The Dynamic Brands Behind Vault Summer
Vault Summer brings together eight international brands to create a collection that harmonises youthful, modern aesthetics with time-honoured traditional fashion. The brands include Agua by Agua Bendita, Connor McKnight, Husbands, Maison Michel, Prounis Jewelry, Rowing Blazers, Vans, and Judith Leiber Couture. Each of these brands brings their unique flair and creativity, contributing to a versatile and comprehensive selection of high-quality, stylish products.
Brand Highlights: A Celebration of Style and Craftsmanship
Agua by Agua Bendita presents a line of women’s beachwear and dresses, meticulously hand-embroidered by Colombian artisans featuring native Italian and Colombian plants. Connor McKnight, a rising New York designer, introduces a collection of men’s ready-to-wear pieces, inspired by classic outdoor clothing. Husbands, the Parisian menswear brand, delivers a range of sartorial essentials marked by timeless tailoring.
Judith Leiber Couture offers an assortment of minaudière clutch bags, including whimsical reproductions of its highly collectible, archival designs that have found homes in renowned museums such as London’s Victoria & Albert Museum and New York’s Metropolitan Museum of Art. Maison Michel adds a selection of expertly crafted hats for women and men, combining timelessness with a dash of playfulness. Prounis Jewelry presents precious jewellery crafted from 22-karat gold and responsibly sourced gemstones, such as South Sea pearls, tourmaline, emeralds, and more.
Rowing Blazers features an array of signature rugby shirts alongside both casual and elevated styles for men. Finally, Vans surprises with its iconic silhouettes reimagined in new, vibrant colours and prints for the second consecutive season in the Vault line-up.
Visualising the Collection: Vault Summer Campaign
Max Siedentopf, in his campaign for the collection, skilfully transposes the mellow spirit of Vault Summer, blending references and clichés in a humorous and playful twist where Hollywood glamour and laid-back charm find a common ground. The campaign captures the essence of a relaxed lakeside holiday with a cast of exuberant characters, beautifully portraying the dreamy reality of summer.
About Vault: Gucci’s Forward-Thinking Concept Store
Established in 2021, Vault is an innovative online store that explores the power of imagination, blurring the boundaries between past, present, and future. The name itself suggests a sense of enchantment, symbolising a quest for precious marvels beyond the constraints of time. The virtual shelves of Vault boast a unique collection of rare vintage Gucci pieces, alongside capsule collections, limited-edition styles, and pieces from an array of remarkable brands.
Moreover, Vault represents Gucci’s expanding presence within the metaverse, continuously innovating and creating with the web3-based community. NFT collectables and virtual experiences augment the platform’s offering, as Vault pushes the envelope, stepping beyond traditional and purely transactional boundaries.