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To mark the 5 years of Swiss Alp Watch, and the last hurrah before the line is stopped, the company has come up with possibly their coolest execution of the watch yet.

Moser has been a company that in recent years has firmly put themselves on the map. The small, forward-thinking independent has one of the greatest marketing minds ever at their disposal. This has culminated in some hilarious releases over the years, poking fun at the seriousness and lack of invention in the modern watch industry. For those of you who don’t know, below are the three previous releases that have caused such a stir.



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