Swiss luxury watchmaker Hublot and renowned contemporary artist Takashi Murakami have joined forces once again for their fourth collaboration.

This time, they have unveiled 13 new timepieces, each accompanied by a non-fungible token (NFT) and featuring Murakami’s iconic smiling flower. The new collection is a perfect blend of watchmaking expertise and contemporary art, showcasing the beauty of both worlds.

Honouring the Legacy of their Previous Collaborations

In this latest chapter of their ‘creative story’, Hublot and Murakami pay tribute to the collectors and owners of their previous NFTs and watches.

Access to the online sale of the twelve Classic Fusion watches is reserved exclusively for individuals who own at least one of the NFTs from the third collaboration between the two creative forces. This move takes the art of watchmaking and digital art to an entirely new level.

Hublot CEO Ricardo Guadalupe expressed his excitement about the partnership with Murakami, stating that it allows them to create a unique story that interconnects all of their works, both digital and physical.

He further emphasized that Hublot is once again leading the way in terms of rewarding its collectors by providing them with exclusive access to ownership and trade in rare and artistic pieces.

Murakami, on the other hand, revealed that their collaboration has evolved into new forms of artistic expression. After creating timepieces and digital works of art, they are now exploring innovative ways to access contemporary art.

Hublot x Murakami: Art & Watchmaking Fusion
Takashi Murakami wearing the Classic Fusion Takashi Murakami Black Ceramic Rainbow

The 12 Watches and Their Unique NFTs

The 12 Classic Fusion watches in this collection are each paired with a different colour and an NFT inspired by Japanese video games and TV shows from the 1970s.

The NFTs are available for collectors to acquire on the OpenSea platform for one year. After this period, only the collector who has successfully purchased all 12 NFTs will be eligible to purchase the most sought-after watch in the collection, the Classic Fusion Takashi Murakami Black Ceramic Rainbow.

The Classic Fusion Takashi Murakami Black Ceramic Rainbow is a masterpiece that reinterprets Murakami’s iconic smiling flower with 12 petals forming a gradient of rubies, sapphires, amethysts, tsavorites, and topaz. The watch features an ingenious ball-bearing system that creates a stunning rainbow effect as the petals spin against the 45mm black ceramic case.

Charitable Cause

If no one person succeeds in acquiring all 12 NFTs, Hublot will auction the Classic Fusion Takashi Murakami Black Ceramic Rainbow to raise funds for charity.

Final Thoughts

Hublot’s partnership with Takashi Murakami has once again resulted in a stunning collection that showcases the fusion of high-quality watchmaking and contemporary art.

The unique NFTs paired with each watch add an extra layer of exclusivity to the collection, providing collectors with the opportunity to own rare and artistic pieces. This collaboration is a testament to the endless possibilities when traditional craftsmanship meets modern artistry.

Tags: Amethyst, ART, Classic Fusion Takashi Murakami Black Ceramic Rainbow, Classic Fusion Watch, contemporary art, digital art, Hublot, Japanese TV shows, Japanese Video Games, luxury watch, NFT, Non-fungible Tokens, Online sale, OpenSea, Ricardo Guadalupe, ruby, Sapphire, Smiling Flower, Swiss, Takashi Murakami, Topaz, Tsavorite, watchmaking


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