The Rolling Stones, in partnership with their lifestyle brand RS No.9 Carnaby, youth brand MTV, and Paramount Consumer Products, has launched an exclusive collaboration and apparel collection.

The collection celebrates the iconic influence of the Rolling Stones and MTV on shaping popular culture.

The collection, which is now available for worldwide shipping, includes a must-have collection of apparel and a tote bag.

The designs feature the Rolling Stones and MTV’s iconic logos coupled with standout slogans like “I Want My MTV!” and “It’s Only Rock ‘n’ Roll But I Like it.”

Rolling Stones And MTV Collaboration Announced

The Rolling Stones And MTV: A Historical Connection

The collection’s ‘I Want My MTV!’ slogan dates back to 1981 when an MTV music executive convinced the Rolling Stones‘ lead vocalist, Mick Jagger, to participate in the brand’s launch campaign.

Jagger agreed to shout into the camera, “I Want My MTV!” for the commercial. Ever since the slogan has been synonymous with the network’s legacy and the influential role it played in shaping the music industry.

Collection Details And Pricing

Rolling Stones And MTV Collaboration Announced

The Rolling Stones x MTV collection features two hoodies, four t-shirts, and a tote bag, with prices ranging from £25 to £65. Fans can choose from the following items:

  • Rolling Stones x MTV I Want My Hoodie in Cream – £65
  • Rolling Stones x MTV I Want My T-Shirt in White – £35
  • Rolling Stones x MTV It’s Only Rock ‘n’ Roll Hoodie in Black – £65
  • Rolling Stones x MTV It’s Only Rock ‘N’ Roll T-Shirt in Grey – £35
  • Rolling Stones x MTV Text Logo T-Shirt in Cream – £35
Rolling Stones And MTV Collaboration Announced

Rolling Stones’ Thoughts On The Collaboration

The Rolling Stones expressed their excitement about the collaboration, saying, “MTV has been such an important part of our journey – helping us by sharing our music to the world. We are very pleased to be able to continue to work with MTV and bring exclusive collaborative products to our fans.”

Collaborators’ Thoughts On The Collection

David Boyne, Managing Director of Bravado, said, “We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry.” Pam Kaufman, President and CEO of International Markets, Global Consumer Products & Experiences for Paramount, added, “We look forward to offering fans this definitional collaboration that brings together one of the greatest brands in music, MTV, with one of the greatest rock bands of all time, the Rolling Stones.”

Rolling Stones And MTV Collaboration Announced

Where To Purchase

The full collection is available for purchase online HERE and at RS No.9 Carnaby’s global flagship store on Carnaby Street.

Fans can now own a piece of music history and celebrate the influential connection between the Rolling Stones and MTV.


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